SEO used to be something you would see on TV for a long time – a cheesy sales pitch for a company that promised to get you clients and make you a fortune. But these days, SEO is a lot more than that, embracing the concept that search engines are a key driver for the digital economy.
It is not written in stone that your website will rank higher in Google than a competitor. It is, however, possible for that to happen, and through the proper usage of Google’s ranking algorithm. Additionally, since Google’s algorithm is constantly changing, it is important to check back on your ranking periodically. A quick search for the term ‘SEO’ on Google will give you a wealth of information about how to use Google’s ranking algorithm to your advantage.
Google, not surprisingly, doesn’t want to be THE search engine on the whole Internet. Instead, it wants to be THE search engine on pages that people come to, and Google wants to be the one they want to come to. There are two ways to accomplish this: serving search terms the way people want to search and giving the page you want people to come to the most natural ranking in search results.
When you’re looking to get the most out of your SEO efforts, you’re likely to run into some common mistakes. But if you’re taking the time to check for these common mistakes, you should at least understand what they are so that you know where to fix them.
If you’re looking to improve your SEO, then you’ve probably joined your fair share of Google Groups. There are a lot of great resources out there for search engine optimization (SEO), but there’s also a whole lot of information that is wrong, misleading, or just plain wrong.
Search Engine Optimization (SEO) is the process of making your website more visible on search engine results pages. As a result, it gives you more opportunities to get your website found by the general public. However, it is not an easy task. Studies show that around 10% of websites get a top spot in the search results (and that number grows every year). For a website to get top results, it should be relevant, up to date, and have good content. And, many people make mistakes when optimizing their websites for search engines.
SEO is based on the idea that a better search engine ranking will result in more traffic and sales and that a better website ranking can result in increased awareness of your brand. How? Well, one of the best ways to rank better is to create a website that people want to read and use. This means that you have to ask the right questions, which requires that you have a good understanding of SEO basics. So, with that in mind, let’s take a look at some of the most common mistakes that people make:
- Lack of understanding of the Google Algorithm
Google’s algorithm is a very sophisticated program, built to take advantage of the fact that many people are only superficially familiar with how to search. This can create a situation whereby you rank higher than you deserve, and that shouldn’t be the case.
- Too much to do
Today, it feels like it’s all about marketing, marketing, and more marketing. Sure, we’re in a very exciting time for marketing, with many new tools and ideas coming out every day, but shouldn’t it be about how we’re doing, not how much we’re doing?
- Too much time
There are times when a blog post is more of a statement than a piece of content. Like, when you talk about your experience and how you feel about a topic. So, it’s a good idea to get familiar with the right words to use for these types of posts. Let’s take, for example, a post about the topic of time management. Very few people can ever manage to fit in all their tasks in the allotted time given to them. So, the best way to handle the problem is to be clear and precise about the time you have left for each task.
If you’re a newbie to Search Engine Optimization, the chances are that you’re making one or more of these mistakes. This is because you don’t know what you don’t know. Having a good grasp of fundamental SEO concepts will help you make quick progress and leave comments on other people’s blog posts. You may also want to make use of the advanced optimization tools that are now available for free.