Your business website says a lot more about your business than you may imagine. It is an exceptional business tool when used correctly. On the flip side, your business can fail simply because of having an ineffective website. This is important for all businesses too, whether you’re a startup or an established corporate company. To ensure you have an impressive website, it might be worth visiting https://www.expedition.co/use-cases/enterprise to read about the features that a successful website should have. Heading into 2021, here are key features that I have noted will make up strong business websites.
Mobile Friendly
Billions of people across the globe use mobile phones to access the internet. These people form a large part of your target market for whatever business you are in. Therefore, making your website mobile-friendly ensures that these people will visit your website often and the traffic they bring to the website often leads to sales. Hire a reliable website design company that can ensure that the website is optimized for use on mobile phones and laptop devices. Remember the portability of mobile devices makes them popular even among people who own computers.
Organize the Outlook and Information Well
Having all the necessary information on your website is vital. However, you need to arrange the information well for ease of use. The arrangement needs to be categorized wisely and perfectly. I try arranging and categorizing information on my website alphabetically for ease of access. The key is to make the website user-friendly and easily navigable.
Fast Loading
Your website should not take more than five seconds to load. I try and put myself in the shoes of the modern user. Would I prefer to use the website that takes forever to load or the one that loads in lightning speed? Of course, I will choose the one that loads quickly and so will my clients. If your website takes a long to load, you should restructure and re-plan everything no matter the cost.
Browser Compatibility
Some business owners don’t see this as a vital thing. Having a website that is compatible with various browsers should be a priority. Thankfully, most well-known browsers found in the market today open most of the websites in the market. However, there are instances when inconsistency with the interface comes up. I would advise you to check the user interface on your website with all major websites available before officially launching it.
Navigation
Modern-day users want a website that is easy to navigate. An interface that is easy to navigate is a smart approach while designing your website. Ensure that your website’s navigation is easy and very fast. You could hire a web design company like WebEnertia to create a responsive design with eye-catching UX design features for your website. The site would be simple and smooth to navigate if it had a responsive web design.
Ensure A Simple Design
The design of your website should be as simple as possible. On my websites, I ensure that the website is not at all cluttered. I ensure that the homepage is clean and simple and only essential information is displayed to avoid overcrowding. This makes the homepage neat and attractive even to new users. Have a calm, soothing and inviting color scheme. Also, ensure that you have very minimal popup messages and videos that autoplay because they tend to irritate most users.
Interactiveness
Interactive websites attract visitors and prompt them to take action. A simple way to do this is to have formed. Forms increase users’ interaction with the website as well as educate them more about your product. This leads to increased conversion rates. Moreover, interactive websites can provide you with a way to collect clients related information, which can help you to analyze it and incorporate it into marketing strategies. You can additionally also hire a service provider with expertise in data analytics (perhaps one similar to adverity.com) to get assistance in compiling the data and using it for business refinement.
SEO Friendly
I ensure that all my websites are search engine friendly. The search engine should be able to give your site a good ranking and present it at the top of relevant search results. Websites that are not SEO optimized rank poorly on search engines. This means they don’t attract much organic traffic.
Business websites that are not SEO friendly have low visibility. SEO optimized websites increase exposure to very many potential buyers. However, it is important to avoid over-optimization of the website for SEO. As search engines become smarter, over-optimization will likely harm your site.
Ensure that your website often comes among the first pages on search engines by using relevant keywords, writing correct length (at least 500 words) content that offers real value to readers and observing general site health e.g do not use media that makes your pages load slowly. This will attract very many organic followers and traffic. New followers and visitors on your website most often convert to customers when they feel that the site offers a solution to their problems.