In the interest of promoting vaping as the healthier alternative to traditional smoking, this article will look at some of the pitfalls when it comes to marketing a business that sells products relating to vaping. That is the device and the cartridge that fits inside it which contains the e-juice. Knowing these pitfalls will help business owners to avoid them and so build a more successful business in this area, benefitting e-cigarette users and the wider society.
Knowing Your Market
It is a common mistake to mix up your markets. A different promotion is required depending on whether you are looking to attract younger first-time users or persuade older smokers to vape instead. You may want to see how you can blend old marketing techniques with new ones like podcasting, as that has taken off pretty quickly, so you can look into ways of promoting a podcast to reach your audience and then tweaking it to see what people respond to. You are likely to attract the younger generation with exciting flavors and the traditional smokers with a familiar tobacco taste. Or perhaps with the taste of the pub or another familiar social occasion. For instance, the tastes and smells of familiar alcoholic drinks or non-alcoholic beverages can be replicated with e-cigarettes. We all like the familiar. It can certainly be a way to attract people to e-cigarettes in the first place, as with familiarity comes safety. That is another thing that e-cigarettes promote – they are better for our health. Unfamiliarity, on the other hand, is seen as daring, and that is where the new and exciting flavors can be seen to attract the younger generation.
A promotional decision to make can be whether to promote the excitement of e-cigarettes or dwell on the health advantages for fear of sounding morbid. It is all about playing with someone’s feelings and what they believe is most important to them. Going down the health route will play on their conscience. After all, health is not just about the individual, it also impacts families, friends, and fellow citizens, through the effects of losing someone to the harmful effects of passive smoking that has been known to ostracise traditional smokers.
Promoting Too Many Flavours
There can be the temptation to promote too many different flavors all at the same time. There are, after all, thousands of different ones from different providers to choose from. So, the answer might be not to confuse the users and stock the key flavors from the various categories that are likely to attract. Alongside this can be some exciting or exotic flavors that might appeal to the experimenter.
It is useful to establish which flavors are the most popular, through not only the statistics of your sales but by conducting market research online and in conventional ways. We have to consider – is the user wanting to replicate the conventional cigarette they are finding it hard to wean off (by tasting tobacco) or are they wanting to try new and different flavors? Then, would they prefer flavors that they recognize already or a combination of them for variation? Mixing is common among vaping manufacturers to obtain a bespoke flavor that gives them the edge over their competitors. An exciting name can then provide an exotic association to that flavor. One can then imagine themselves vaping on a beach resembling paradise.
Digital Marketing
Those serving the vaping market will often advertise themselves in a small way, but in truth, the market is very competitive. In particular, the online one. So, you will need to think about how many are seeing your website. Visibility is everything when online will provide a lot of your vaping business. Search Engine Optimization and Pay Per Click are tools used in digital marketing that will rank your website higher than that of others. Both are effective when it comes to getting noticed and targeting those that are vaping. If you do not have an in-house marketing team, better hire agencies like Digital Marketing Serv pro that can effectively promote your products online. With the kind of multi-channel marketing that happens in digital marketing, your business is bound to thrive well in the market.
Online marketing can also include product surveys, which can help you understand the consumer better. Keeping an eye on your online reputation can also act as a great source of inspiration for your marketing strategy. It is possible to track the reaction your past content and marketing campaigns received and formulate future campaigns accordingly. An online reputation management agency can help you track your reach, brand mentions, and online reviews, so you’ll know what campaigns work and what campaigns don’t, and what kind of actions cause negative feedback.
The one thing that vapers rely on, after finding their vaporizer, is a consistent supply of cartridges containing the e-juices. Not only that but there is a variety to choose from. Not to be blinded by too wide a choice to decide about, but to have enough to satisfy their taste buds. Do we go for the name, a recommendation, or the promise of it replicating a taste and flavor we are familiar with? The choice is vast but it is the user’s choice in the end. It is for the supplier to guide those who vape to their choice. Once a flavor has been out for a while it can then rely on the feedback of others. This feedback from users should be visible, yet controlled, on a website. In addition to adopting various digital marketing techniques, vape businesses can try their hand at some direct, traditional routes as well. Collaborating with a full-service digital marketing agency that also provides printing services Jacksonville Florida, could be helpful in integrating traditional marketing channels with the digital space, allowing for a more uniform messaging to the audience throughout.
Extensive knowledge of social media will help promote vaping products to the younger target audience and allow for flavors to go viral.
In conclusion, we can avoid the common mistakes made by some of the other vaping suppliers. We just need to be aware of how many flavors we are offering at the same time, not to make it a bewildering choice. We should also adopt online effective marketing techniques so that our flavor is noticed above all the others.