When it comes to marketing, businesses have a lot of choices. There are so many different platforms and strategies that it can be difficult to decide which ones to use. One option that is often overlooked is advertising in yearbooks. Yearbooks offer businesses several unique benefits that other forms of advertising don’t.
What should be included in a yearbook advert?
If you are considering running an advert for your business in a yearbook, there are a few things you should keep in mind.
First, your ad should be eye-catching and memorable. Dull or forgettable ads will not generate much interest. Just remember to make sure your ad includes all the relevant information about your business, such as contact details and what you do. Accordingly, you can get more information about how to structure a yearbook ad by checking out some examples on the Jostens website.
Moreover, there are a few reasons why you might want to consider hiring someone to design your print adverts. Not only they will have the experience and knowledge necessary to create an advert that will attract attention and generate sales but they will also be able to advise you on the best ways to position your advert and choose the right colors and fonts to use.
Another reason to use a professional print ad designer is that they will be able to work with you to create an overall marketing campaign that includes your print ads as well as other forms of advertising such as online or television. This will ensure that all of your marketing efforts are coordinated and working towards the same goal.
Finally, consider offering a discount or special offer that is exclusive to yearbook readers to encourage them to use your business. You can provide a unique code, or tell readers to head to a specific URL.
By following these tips, you can create a yearbook advert that will help effectively promote your business. With that being said, why should businesses advertise in yearbooks in the first place?
Four excellent reasons why you should advertise your business in a yearbook
1. Yearbooks Have a Long Shelf Life
Most forms of advertising are temporary. You might run a TV ad or post a billboard, but eventually, those ads will come down and your marketing dollars will have been wasted. But yearbooks are different. Once they’re published, they’re around for a long time. Your ad will be seen by current and future customers for years to come.
2. Yearbooks Are Affordable
Advertising in a yearbook can be surprisingly affordable, especially when you compare it to other forms of advertising. You can get a quarter-page ad for as little as $100 in some yearbooks. And since yearbooks have such a long shelf life, your ad will continue to generate leads and sales long after you’ve paid for it.
3. Yearbooks Reach a Targeted Audience
When you advertise in a yearbook, you know that you’re reaching your target audience. Yearbooks are filled with people who are interested in the topics that your business covers. So if you’re a dentist, for example, advertising in a yearbook is a great way to reach new patients.
4. Yearbooks Have a High Readership Rate
Yearbooks are read by a lot of people. Not only will the students and teachers featured in a yearbook read it, but so will their family members and friends from other schools. So your ad will be seen by a lot of people, and that’s great for business.
Ultimately, if you’re looking for an affordable, effective way to market your business, advertising in a yearbook is a great option. Yearbook advertising can help you to reach huge numbers of people in a unique and memorable way. For further information, contact your local yearbook publisher today to learn more.