Running a remote business is a challenge, and there’s a lot of advice out there on what to do first: hire a PR or a marketing person, or hire both. So, which should you start with?
PR and Marketing are often seen as two sides of the same coin. But is this true? And if so, which is best? Are you going to be successful in your business if you decide to hire a full-time marketing agency that can provide you with up-to-date customer data platforms like Epsilon PeopleCloud or similar others, but do not know how to write a press release? What about if you want to start a business, but you don’t know how to use a spreadsheet? We often see people starting with PR or the “creative” side of marketing before starting with the more “businessy” side of things.
One of the biggest decision points for a new business is choosing which type of business to start. There are plenty of resources to help a user figure out the best path to follow, but you should consider the kind of business you want to get into before you start following a guide. Will you be selling products online? Is your business service-oriented? Do you want to sell a physical product?
In the world of marketing and social media, one of the most common questions that get asked is: “Which is better, PR or Marketing?” Popular opinion says that PR is the tool you used to get the media buzzing about your business and then use social media to promote your product. But is PR really the best way to create buzz about your business?
Difference between PR and Marketing
There is a tremendous difference between PR and marketing, but the truth is that most businesses need both. PR is good for establishing your brand and building your credibility, while marketing helps shape your message to sell your products and services potentially. You need both to build a successful business in today’s world. The marketing or PR campaign is the first part of any business, and it directly affects how people perceive your brand. A good marketing campaign can increase brand awareness and create a loyal customer base, while a poor marketing campaign can do the opposite. Marketing is not just about publicizing the business, it also contains providing world-class services that increase the affinity of clients towards your business. For instance, while shipping the products to your customers, using customize shipping boxes and sending a few supplementary items like a thank you note, postcard, gift vouchers, business cards, etc., also comes under marketing.
I recently looked at a couple of new business ideas, so I thought it would be fun to compare PR and Marketing. PR is good for getting the word out to prospective customers and partners but can be costly if it is brand new and doesn’t have a lot of money to promote itself yet. On the other hand, marketing focuses more on getting people to know about your business, and when done correctly, it can give your business a huge boost. It can be done digitally through websites and social media, or with flyers and posters made from the likes of Duplo or similar printing companies. The main objective, however, would be to spread the word.
As you know, there are two types of PR: Public Relations and Marketing. PR is an agency that deals with the whole outside the company. They are responsible for spreading the word about your product or service to the media and public. On the other hand, marketing is a department responsible for creating and maintaining the company’s brand image. Of course, each has its own functions, but they are equally important to the growth of your business.
PR is short for Public Relations and is building a positive reputation, image, or brand for a company. On the other hand, marketing is the practice of forthcoming, planned communication intended to persuade individuals (and ultimately the market) to adopt a specific product, service, or idea. For example, if you come up with a campaign that involves engaging booklet printing companies to print out brochures of information about your latest offerings, and distribute it among current, new, or prospective customers, that can be considered as a marketing campaign.
In today’s business world, the ability to harness social media and traditional marketing together is powerful. PR is a great option for early-stage startups that do not have the experience or resources to implement a full marketing strategy. However, there are also some downsides to PR, such as not controlling the messaging or how it is presented to the public. Everyone has heard the old saying, “a good reputation is built on good business,” but few understand the difference between PR and marketing. PR is generally used to describe a company’s attempt to create favorable press, while marketing is generally a more immediate way of attracting potential customers. While there is no strict rule about when PR should begin, and marketing should begin, you should start with the best way to land your first customers.